Purchase experience
 Rate & Review

Brief

A key pillar of the MVA12 was the shop area, my team had to work very closely with Spain as they were the first ones to launch it.
The shop area was going to offer Vodafone Store & Other seller’s products ( 3rd Party) 
Rate the product and the seller was a key factor
The same product could be sold by Vodafone and by Other sellers
For the customer to know the seller’s feedback was determinant for the purchase decision.

Challenge


Key journeys for the shopping experience were tested, among of them, was the Rate & Review ( product & seller)
The User testing report mentioned some pain points that needed to be looked at and resolved. Also suggested to explore having both sections in one single page.
Pain points:
– Prompt with the seller feedback wasn’t expected
– The flow had some friction
– The stars rating from the Sellers form was missed
– Sellers form very long
To consider:
Entry points – My orders, Home (product cards), Email
Interaction pattern 

Landscape analysis

Some exploration was done by looking at some other companies.
Trustpilot: Using taps, a section for rating products and another for the seller
Deliveroo: Using a stepper, Info about the fold, Short sentences
Amazon: Separated forms, Entry points inside the order

Ideation

Proposals on how to include both sections Product and Sellers inputs. 
Interaction patterns
Vertical scroll + Progressive disclosure components
Stepper
Taps
Timeline for asking the user
1 Day – User completed purchase
2 Day – Receives the order
3 Day * (Completed status day)
Rate Experience button will display in My orders page.
An email will be sent to invite user to fill form, specifically the Seller section.
After 5 days, the user receives the Rate the Product email

UX process: discovery sessions, ideation, wire framing and documentation, show & tell. Helping to prepare the User testing sessions.

Project Details

UX design

  • Collaborative workshops and reviews
  • Exploration and innovation
  • Landscape analysis and research
  • Wireframes

  • Annotated user journeys/flows
  • Presentation of research and findings to key global stakeholders
  • Stakeholder feature rule books
  • Review and testing of the developed design